Ford Motor Co.
) announced that its 2013 Ford Fusion received an Acceptable
Rating in the small overlap front crash test and earned the
highest crash safety rating, Top Safety Pick+, from Insurance
Institute for Highway Safety (IIHS). The model, which was earlier
rated as a Top Safety Pick, will now be considered under the plus
rating for the same manufactured after mid-December 2012.
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IIHS provides ratings of good, acceptable, marginal or poor based
on performance of the car in the moderate overlap frontal crash,
small overlap frontal crash, side impact and rollover. It also
evaluates seat/head restraints in vehicles for protection against
neck injuries. To earn the plus rating, the vehicles are required
to achieve good ratings for occupant protection in at least 4 out
of 5 IIHS evaluation.
Ford aims to design and produce vehicles with highest standards
of safety. The new Fusion with the highest safety distinction
from IIHS will assist the company in achieving its goal.
The 2013 Ford Fusion features Personal Safety System, new safety
belt technologies and eight airbags to protect passengers. The
vehicle is equipped with redesigned seat-mounted side airbags
placed in the lower pelvis area and incorporates new venting
technology, which further improves side protection. It is also a
fuel-efficient vehicle with numerous technologies, which enhances
driving experience, reduces stress and helps avoiding injurious
Michigan-based Ford is one of the largest automobile producers in
the world. The company operates in two segments: Automotive and
Financial services. Although the company's primary selling ground
is the U.S.; Europe, South America and the Asia-Pacific
constitute its other major markets.
Ford posted a 17.6% rise in earnings per share to 40 cents in the
third quarter of the year from 34 cents a year ago, driven by
impressive results in its North American operation and, to some
extent, its Asian operation. With this, the company has also
surpassed the Zacks Consensus Estimate by 10 cents per share.
Total profit rose 15.6% to $1.6 billion from $1.4 billion a year
However, total revenue in the quarter slid 3.0% to $32.1 billion
due to lower revenues in South America, Europe and Financial
Services operations that offset the marginal improvement in
revenues in North America and Asia. However, revenues were higher
than the Zacks Consensus Estimate of $31.0 billion for the
Ford, whose cross-town rivals include
General Motors Company
), maintains a Zacks #2 Rank, which translates into a short-term
(1 to 3 months) Buy rating.