) plans to announce its Q2 earnings on Tuesday (7/26). Strong
vehicle sales between January-June'2011 resulted in 12% growth year
over year (yoy) on the back of continuing demand for Ford's
fuel-efficient cars and crossovers. Demand for trucks with
fuel-efficient V6 engines also supported growth. A few near-term
macro concerns such as an increasing mix of small cars, rising
commodity costs, higher structural costs and potential competition
from new entrants remain and will likely weigh on Ford's sequential
growth. Ford mainly competes with auto manufacturers like BMW
(ETR:DAI), Audi (
), Honda (
), and Toyota (
Our $17 price estimate for Ford stock
is about 30% above market price.
EcoBoost boosting Ford truck sales
Ford has made EcoBoost engines fundamental to its strategy of
providing technologically advanced, high-output,
smaller-displacement powertrains that deliver exceptional fuel
economy and performance. This is leading to the increased adoption
of EcoBoost by truck buyers who value fuel efficiency without
compromising on capability. (See: EcoBoost Engine &
Explorer Boost Ford Truck Sales)
The V6 equipped F-150 accounted for 56% of all 2011 F-150 retail
sales in June'11 (up from 40% in March'11). We believe that Ford
truck market share in North America will continue to expand as Ford
plans to produce up to 1.5 million EcoBoost engines globally in a
wide variety of vehicles from small cars to trucks by 2013.
The continued success of Ford crossovers will provide further
fuel to Ford truck's market share gains in North America.
Impressive fuel efficient line-up of Ford Cars driving
Increased environmental awareness and $4 a gallon gas in much of
the country has encouraged customers to look for smaller, more fuel
efficient cars. In Q2 we saw this trend continue as oil prices
remained volatile. Ford car sales were able to capitalize on this
trend because of Ford's push into fuel efficient technologies has
helped it build one of the most impressive line up of fuel
efficient vehicles. (See our previous post: Ford Driving Car
Sales with Fuel Efficient Line Up)
Ford's two new small cars - Ford's new Fiesta and all-new 2012
Focus, are the fastest turning models at Ford dealer showrooms.
Their combined sales were close to 27,000 in June 2011, up 66%
Political unrest in oil-producing countries and continued
economic growth in emerging economies will continue to reinforce
the trend towards fuel-efficient, smaller vehicles and in turn
drive Ford's car market share.
Ford's long term strategy vs. near-term macro
Ford has indicated its long term strategy in its mid-decade
outlook. Ford expects to achieve significant global sales growth,
refreshed product portfolio, stronger margins by focusing upon its
'One Ford' plan. Under this plan, Ford aims to restructure to
achieve better operating profitability and improved balance sheet.
It also aims to accelerate the development and production of
new cars with focus on better designs, fuel-efficiency, safety and
value add for customers with the latest launches. (See our previous
post: Ford's Market Share Benefitting from "One Ford"
But few near-term macro concerns such as increasing mix of small
cars, rising commodity costs, higher structural costs, and
potential competition from new entrants will remain, which will
likely depress Ford's 2011 Q2 earnings.
You can drag the trend lines in the modifiable charts
above to see the impact of these trends on Ford's stock value.
See our complete analysis for Ford