Ford Motor Co.
) is hiring 1,000 employees in the Kansas City Assembly Plant for
the launch of Ford Transit. Ford Transit will be marketed in the
U.S. from summer of 2014. The company will also be employing 175
additional employees by Mar 2014 for facilitating the production
The increase in workforce is in sync with the rising demand for
Ford's trucks and the launch production of Ford Transit van. This
recent force recruitment is part of Ford's strategy to increase
the workforce to 2,000 in the plant. Among these 1,000 workers,
the company had hired 300 employees in late 2013; the next 300
joined in the first week of Jan 2014 and the remaining will join
Thus, Ford will be increasing the workforce in the plant by
35%, bringing the number to 4,600. The new recruits will start
working in the plant from Mar 2014.
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Transit is the best-selling medium commercial vehicle in Europe
in the last 49 years. Transit is expected to replace the Ford
E-Series, which is the best selling vehicle line in America over
the last 35 years.
The new Transit offers customers power, durability and
efficiency. It offers more cargo space, a range of roof heights,
wheelbases and body lengths. Transit is a unique creation of Ford
and is one of the 16 new North American products. Additionally,
it occupies the 23rd position among global products.
Recently, Ford launched the new version of Ford F-150, which is
believed to possess enhanced power, capability, efficiency and
durability. The new Ford F-150 will be manufactured at Ford's
Dearborn Truck Plant in Dearborn, MI, and Kansas City Assembly
Plant in Claycomo, MO.
The new Ford F-150 has been manufactured in compliance with the
One Ford plan, which focuses on producing vehicles that ensure
quality, fuel efficiency, safety, smart design and value to
customers. With this truck, Ford maintains its superior standard.
The F-150 truck is made with high-strength aluminum alloys used
in aerospace which reduces the weight of the vehicle by 700
Ford is one of the largest automobile producers in the world
General Motors Co.
Toyota Motor Corp.
Honda Motor Co., Ltd.
). However, safety recalls are detrimental to Ford's brand image
and growth prospects. Ford currently carries a Zacks Rank #5