In a bid to boost its central issuance business,
) recently announced the addition of instant credit and debit card
The latest addition will provide a card issuance solution for
financial institutions and will enable branch staff of financial
institution clients to issue plastic Visa or MasterCard branded
debit or credit cards for consumers in a branch location when they
open new accounts or if their card gets misplaced.
The new addition in Fiserv's portfolio will empower the company
to offer optimum solution to clients for meeting their business
objectives, which can be either be a central or instant issuance or
a combination of both.
Fiserv provides a seamless connection between its central
issuance bureau and instant issuance solutions deployed at
financial institutions. Before deciding to issue cards in a branch,
financial institutions must take into account issues such as the
operating environment, association compliance, product strategy and
processor integration. Fiserv plays a major role in enabling
clients to decide by weighing these issues along with other aspects
of their payment portfolios.
Earlier, Fiserv launched its Mobile ID Healthcare Card enabling
insurance companies to provide easier and more secure access of
account information to its clients.
Fiserv's Mobile ID Healthcare Cards is now accessible through
smartphone, iPhone, iPad and Android devices. Several other
services such as View Card, Email Card, Fax Card and Order Card
shall also be rendered by Fiserv's new services platform.
As per the Global Mobile Health Market Report 2010 - 2015,
higher adoption of smarphone applications will encourage the
mHealth industry to grow. Moreover, it is expected that out of 1.4
billion smartphone users, the coverage of the industry will reach
500 million in 2015. Furthermore, insurance companies are likely to
gain from Fiserv's services through increased demand in the
We believe Fiserv's integrated, wide-ranging suite of products
will boost its growth going forward. We currently have a long-term
recommendation of Neutral for Fiserv. The stock also bears a Zacks
#3 Rank, which translates into a short-term rating of Hold.
FISERV INC (FISV): Free Stock Analysis Report
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