In order to bolster its presence in U.S.,
Starwood Hotels & Resorts Worldwide Inc.
) has recently unveiled its first Aloft branded property, Aloft
Cupertino in Cupertino, Calif. The opening also marked the third
Aloft hotel in Calif.
Cupertino is home to leading information technology (IT)
). Strategically positioned at North De Anza Boulevard in
Cupertino, the new hotel is in proximity to City Center and Santa
Clara University and various IT companies including Apple.
Management believes that Cupertino is a strategic fit for new
properties as it is an important destination for the business
travelers. With this new hotel, Aloft brand also debuts in the
high-tech sector, Silicon Valley.
However, to tap the growing potential, many other hoteliers
Marriott International Inc.
) are also making its presence felt in Cupertino. As a result,
this market is increasingly becoming competitive.
Coming to the brand, Aloft Cupertino will feature 123
guestrooms and a wide meeting space along with numerous other
facilities. Shashi Corporation is the owner of Aloft Cupertino
while Azul Hospitality Group is engaged in managing the
operations of the hotel. Canyon Capital Realty Advisors (CCRA)
acted as a loan provider of the property.
The lifestyle brand "Aloft" of Starwood has set a new trend in
hotel designs. Currently, Starwood is operating 62 Aloft branded
properties with 9,859 rooms worldwide. The company will introduce
24 new Aloft branded properties in U.S. by 2015. Earlier in
March, the company opened a hotel named Aloft Miami Doral in
Starwood currently carries a Zacks Rank #3 (Hold). Another
hotel stock worth a look is
Choice Hotels International Inc.
), which carries a Zacks Rank #2 (Buy).
APPLE INC (AAPL): Free Stock Analysis Report
CHOICE HTL INTL (CHH): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
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