VeriFone Systems, Inc.
) recently announced that Indiana-based retailer
The Finish Line
) has deployed its mobile checkout and multimedia-driven countertop
payment solutions to improve the shopping experience of its
consumers, following a successful trial.
Headquartered in Indianapolis, Indiana, The Finish Line retails
performance and athletic casual shoes, as well as apparel and
accessories for men, women, and kids in the United States.
The Finish Line is deploying VeriFone systems across 638
locations by mid-November, prior to the holiday buying season.
The Finish Line will deploy 1,600 countertop multimedia MX
915 systems and 3,200 PAYware Mobile Enterprise secure mobile card
acceptance devices for the iPod touch.
The VeriFone MX 915 is an effective solution from the MX 900
line that safely delivers powerful multimedia, content and payments
to transform the traditional point-of-sale into an active point of
engagement between retailers and consumers.
Meanwhile, Finish Line is in the process of completing a
system-wide upgrade to the
) xStore POS and MICROS miStore mobile Point of Sale. These are
designed to drive sales associate productivity and build strong
customer loyalty. The company expects PAYware Mobile Enterprise
will integrate seamlessly with xStore.
California-based VeriFone provides solutions for electronic
payment systems for the financial, retail, hospitality, petroleum,
transportation, government and health care markets.
Boasting a wide array of solutions in its portfolio, VeriFone
provides retailers from key mobile payment systems to complete
suites of next-generation mobile retail software.
In the last two years, VeriFone has been focusing on
transforming its business in response to the rapidly evolving needs
of customers, retailers and payment innovators across the world.
The company aims to offer its retailers a managed service that can
easily accept all existing payment types, including the evolving
alternative and mobile payment methods being offered by Google and
PayPal, Groupon, Isis, Visa, MasterCard and American Express.
We continue to maintain our Neutral recommendation on VeriFone
in the long run. Our recommendation is supported by a Zacks #3
Rank, which translates into a short-term rating of Hold.
FINISH LINE-CLA (FINL): Free Stock Analysis
MICROS SYS (MCRS): Free Stock Analysis Report
VERIFONE HLDGS (PAY): Free Stock Analysis
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