Anthony Insinna received his Bachelor's Degree in Marketing
and Master's Degree in Business Administration from the
University at Buffalo. While attending college and owning and
operating a successful landscape business, he partnered with his
two sisters in 1992 to open their first child care center. The
center's success prompted Anthony to sell his interest in the
landscape business in 1994, allowing him to devote his time
exclusively to Doodle Bugs!. As President, Anthony's primary
focus is carefully growing the family business to ensure that
each Doodle Bugs! center maintains the integrity and excellence
of their first center.
- Tell us about the Doodle Bugs! Children's Centers
Since 1992, Doodle Bugs! has been building a community of
happy children, happy parents, and happy teachers. Families
appreciate that Doodle Bugs! is more than just daycare - we
provide high quality child care, preschool, and school age
programs that are second to none. Our extraordinary facilities,
innovative BRAVO! curriculum, and outstanding team are just a
few of the features that set us apart from other child care
- How and when did you become involved with Doodle Bugs!
In 1992, my sisters and I opened our first child care center
in East Amherst, New York, welcoming 24 preschool students and
their families to our family business. The business began as a
part-time venture, but we soon realized the opportunity in the
child care market. We worked hard to make sure that 'Doodle
Bugs!' became synonymous with high quality child care and a
commitment to continuous improvement. As a result, the doodle
community has grown to include 2,000+ families!
- What was your background prior to joining Doodle Bugs!
My experience as a small business owner and manager began
when I was only twelve years old and I canvassed my
neighborhood in search of clients for my lawn service. By
the age of seventeen, I owned two trucks and a garage full of
equipment. During college, I partnered with a friend to
create one of the area's largest landscape and snow plowing
services. I sold my share of the business in 1994 to
pursue my MBA and further develop the Doodle Bugs! concept.
- What are some of the advantages in being a Doodle Bugs!
With 20+ years of experience in early childhood education,
we've created an amazing program that we feel is unlike any
other. We are committed to slow, purposeful growth - focusing
on the quality, not quantity of our franchised centers. Every
Doodle Bugs! location will be treated as another one of our
company-owned centers, not as #188 of a rapidly growing
franchise system. This personal attention is our promise to
franchisees and is a definite advantage!
- Who is your ideal franchisee?
It's really important to us that every Doodle Bugs! location
maintains the integrity of our company-owned centers, so we
want to share our family business with like-minded individuals
who share our passion and values. Individuals who share our
core values - Commitment, Accountability, Respect and
Excellence - have the opportunity to become successful Doodle
Bugs! franchisees, with or without prior child care
- Tell us a little about the child care market.
Research clearly shows that early childhood education is
essential to children's success in school and later in
life. As a result, families' increasing demand for
quality care continues to create increasing opportunities for
motivated entrepreneurs - in fact, it has often been said that
the child care industry is nearly recession-proof.
- What are some of the greatest lessons you've learned in
growing this franchise?
Above all else, I've learned to trust my instincts -
continued success requires continued fidelity to our mission.
We're incredibly proud of the ways our family business has
grown and improved since we opened our first center. We're
equally proud of the fact that our priorities, spelled out in
the acronym S.C.O.P.E. (Safe, Clean, Organized, Professional,
Educational), have remained consistent. Growing this franchise
has proven, time and time again, that consistency is the key to
- Do you have a mentor and is there someone you use for
I'd have to say that I am always inspired by the underdog,
due in large part to the fact that I have always
the underdog. Whether I was the smallest kid in the
neighborhood or the youngest business owner, I've always had to
compete with individuals who were older or more experienced -
and I was always up to the challenge. I guess I would say
I was mentored by experience; I learned quickly that hard work
inspires confidence and confidence inspires success.
- What advice do you have for someone looking to acquire a
As clichéd as it might sound, there's no time like the
present. If you're a motivated entrepreneur who is willing to
work hard, I'm tempted to quote Nike and say "just do it!"
Owning your own business is extremely gratifying and
franchising provides a unique opportunity to pursue your
- In your opinion, why do you think that Doodle Bugs!
Children's Centers would be a great opportunity for
We're celebrating 20 years of excellence in child care, so I
am confident that we've created a program that is unlike any
other. It has been a tremendous privilege to grow our family
business in our hometown and we're excited to share our amazing
educational programs with families outside of Western New