The newness, style and fuel-efficient technology of
Ford Motor Co.
) Fiesta increased its popularity among the young buyers. Boost
in sales and improvement in market share will enable the
automaker to become the top auto brand.
Ford sold 45,831 units of Fiesta in 2013, surpassing
Toyota Motor Corp.
) and Scion's three subcompact vehicles' sale of 32,510 units.
Ford recorded an 80% retail share increase in the first half of
2013 compared with the same period in 2009.
In comparison, the overall industry recorded a 35% rise. The
retail share of Ford increased 3.1 points to 12.5% during the
same period, driven by improved sales of Fiesta, Focus, C-MAX,
Escape, Fusion and Explorer, which cumulatively accounted for 70%
of the increase.
The new Fiesta is equipped with MyFord Touch drivers connect
technology and will also feature a 1.0-liter EcoBoost engine
soon. In addition, the car also features a rear view camera,
leather seats and sunroof, which are not available in many
similar cars. Moreover, the Fiesta SE with Super Fuel Economy
package offers an EPA combined fuel efficiency value of 41 mpg on
highway, thus making it the first subcompact to go above 40 mpg.
These technologies attract young buyers who prefer unique
features in small, fuel-efficient cars suitable for urban
lifestyle. According to Ford, 54% of the buyers opt for Fiesta
because of its voice-activated technology - SYNC . Thus, Ford
captures 46% of the younger generation buyers compared to Toyota
and Scion, which have an average of 36%.
Recently, Ford revealed that it is upgrading its 2014 C-MAX
Hybrid, which will hit the stores in December this year. The
automaker is eyeing the top rank in the hybrid market with fuel
efficient vehicles. The new version of C-MAX Hybrid offers better
fuel efficiency, thus providing greater satisfaction to
The new Ford C-MAX Hybrid features upgraded powertrain software
together with favorable hardware changes. The hardware
modifications include changes in the gearing, which will make the
transmission drive ratio more efficient.
Ford currently carries a Zacks Rank #2 (Buy). Other major
automobile stocks worth considering are
). While Volkswagen carries a Zacks Rank #1 (Strong Buy), General
Motors carries a Zacks Rank #2 (Buy).
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