Americans should find it easier to quit smoking following a
recommendation by the U.S. Food and Drug Administration
regarding over the counter Nicotine Replacement Therapy
The FDA has recommended that those keen to quit smoking can
now opt for the over the counter NRT on the day they chose to
quit smoking even if it is not immediate.
The over the counter NRTs usually come in the form of gum,
lozenge or patch. Although previously the products could not be
used for more than 12 days, the modification of the rule by the
FDA allows users to do so now.
Nicotine is addictive and has been tied to cardiovascular
problems, high blood pressure and diabetes. But unlike tobacco,
it hasn't been linked to cancer.
The recommendation is expected to boost sales of NRTs.
Tobacco giants who are putting more and more focus on alternate
tobacco products will benefit from this move. Tobacco companies
have to turn to alternate harmless tobacco products as per the
In accordance with such needs,
Reynolds American Inc.
) subsidiary Niconovum USA has developed a nicotine replacement
therapy. The Zonnic gum brought into the market by the company
looks like cigarettes in many ways. It does not pass on the
harmful effect of tobacco to its users. The idea is supportive
to the consumers who are trying to quit cigarettes
Moreover, in May 2012,
Altria Group Inc.
) introduced a non-dissolving, lozenge-shaped nicotine disc
called Verve - a mint-flavored disc that provides nicotine
extracted from tobacco. The other tobacco giant
Philip Morris International
) has purchased the patent and global rights to an aerosol
nicotine-delivery system. It will develop the aerosol
technology into a smokeless product that it says could be less
harmful than traditional cigarettes
The recommendation is another step forward in FDA's anti
smoking campaign. The FDA is committed to reduction of
cigarette smoking in the U.S. with its stronger anti smoking
campaigns. The watchdog has designed warning labels with
graphic design of a dead body, cancerous lungs and rotten teeth
to be used on cigarette packets. It is intended to scare
tobacco lovers each time they pick up a packet of their
Tobacco biggies are worried about the anti-smoking campaigns
of FDA. Five tobacco giants across the globe have registered a
protest against the forceful use of such graphic labels on the
cigarette packets. Reynolds American Inc.,
), Ligget Group, Santa Fe Natural Tobacco, and Commonwealth
Brands have gone to the extent of filing a case against the FDA
for imposing labels that are intended to reduce smokers rather
than helping consumers make a free choice.
While Altria and Lorillard hold a Zacks Rank #2 (Buy),
Reynolds America and Philip Morris International hold a Zacks
Rank #3 (Hold).
(We have revised this article to correct a mistake. The
previous version, published on Apr 05, 2013, should not be
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