) hit a new 52-week high of $62.50 on Thursday, Jan 30, 2014. The
bullish run reflects Facebook's impressive fourth-quarter results
and an optimistic guidance.
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The closing price of Facebook on Jan 30 was $61.08, representing
a strong one-year return of about 97.2% as compared with the
19.8% return from the S&P 500. Shares were up 12.7% ($6.85)
Since crossing the psychological barrier of $38.00 on Jul 31,
2013, the higher-end of its Initial Public Offering (IPO) price
range, Facebook shares have surged 66.0% over the next 6 months.
Facebook delivered a positive average earnings surprise of 20.7%
over the past four quarters. This Zacks Rank #2 (Buy) stock has a
market cap of $130.36 billion and a long-term expected earnings
growth rate of 30.2%.
Impressive 4th Quarter
Facebook's impressive fourth-quarter results reflected its
growing dominance in the mobile advertising market. Mobile ad
revenues were $1.25 billion, which comprised 53.0% of ad
revenues, up from 49.0% in the previous quarter.
Advertising revenues were driven by increasing mobile engagement,
higher number of marketers, continuing investment in new products
and robust performance of its newsfeed ads. New products and
initiatives such as Internet.org, graph search, Instagram video
and Messenger 3.0 helped Facebook achieve significant traction
over the last 12 months.
Facebook messenger was among the top most-downloaded applications
) iOS and
) Android in Dec 2013. Messenger users jumped 70.0% in the fourth
quarter. The company launched Instagram for
) Windows-based smartphones.
Mobile-only Monthly Active Users (MAU) was 296 million at the end
of the fourth quarter compared with 157 million in the year-ago
quarter and 254 million in the previous quarter. Mobile MAUs
surged 39.0% year over year to 945 million. In fiscal 2013, daily
users on mobile outnumbered desktop by approximately 200 million.
Moreover, new products such as Instagram Direct and the
most-recently launched Paper application are expected to further
boost mobile MAUs, going forward.
The Zacks Consensus Estimate for the first quarter remained
steady at 15 cents over the last 7 days. For fiscal 2014 and
2015, the earnings estimate remained steady at 88 cents and
$1.23, respectively, over the same time frame.