Editor's Note: This content was originally published on
by Louis Bedigian.
) closed up 7.66% Monday afternoon after the company announced a
new partnership with
, Facebook users will now be able to book reservations from the
Facebook pages of 20,000 different restaurants in North America.
This is the latest development in the company's ongoing strategy
that it hopes will redefine the restaurant reservations industry.
Last month OpenTable
formed a partnership
) Urbanspoon. Through that partnership, OpenTable became
Urbanspoon's provider of restaurant reservations in North America.
OpenTable also acquired Rezbook, which served as Urbanspoon's
reservation management system.
In June, OpenTable
, a technology company that focuses on the restaurant industry, for
$11 million in cash and stock. At the time of the acquisition,
OpenTable seemed to be particularly interested in gaining the
talent (engineers) that JustChalo had to offer.
Facebook is not the only site or app that has been upgraded with
OpenTable features. In March, Evernote partnered with OpenTable to
allow users of its
at their favorite restaurants. This prevented Evernote Food users
from having to exit the app (and load another program or website)
to make a reservation.
On January 29, OpenTable
, an app that specializes in finding and sharing popular restaurant
dishes, for $10 million.
While some analysts have been
about OpenTable's future, the company has been gaining investor
interest. Year-to-date, the company is up more than 33%.
The market is so attractive to investors (and most of all
consumers) that other players are beginning to invade OpenTable's
The company faces new competition from startups like
waitlist and seating tool
for casual dining restaurants. While NoWait's customer base (16
million guests have been seated over the last few years) is small
compared to OpenTable's (490 million diners have been served)
clientele, the company is growing and was recently featured on
On July 1,
) -- a company that is famous for offering massive discounts at
restaurants, retailers and other destinations -- announced a
called Groupon Reserve.
Unlike OpenTable, Groupon Reserve is not exclusive to food. The
the service as one that allows its merchants to "attract
high-quality customers for luxury products and experiences."
On July 18,
-- a reservation solution for the restaurant and nightlife
categories -- for $12.7 million.
After OpenTable made its announcement Monday, Yelp took a slight
dive and closed down just over 2%.
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