is firing on all cylinders. The social network provider's share
price closed at a record high of $58.23 on Jan 8, 2014 reflecting
bullish revenue growth expectations. The stock has surged 128.5%
compared with the S&P 500's 11.2% over the last six months.
Facebook's focus on improving monetizing efforts and user
engagement has been the key growth catalyst over the last 12
months. In addition to product launches, the company continues to
acquire start-ups that empower it with new technologies. Most
recently, Facebook bought India-based Little Eye Labs for
an undisclosed amount.
Little Eye Labs provides software that developers working with
Android operating system can use to analyze mobile applications.
The acquisition will help Facebook to gather data related to
mobile users, which its advertising customers can use to target
the right audience.
We believe that this will further boost mobile advertising
revenues. In the third quarter, mobile comprised 49.0% of
Facebook's ad revenues, up from 41.0% in the previous quarter.
We note that the company has gained significant traction in its
mobile ad business within a very short span of time. This,
combined with its massive user base and its ability to track
personal details over time, makes it a formidable force in the
online ad market.
Additionally, improving customer engagement will help it to
aggressively compete in the ad market against the likes of
Facebook is set to release its fourth-quarter 2013 results on Jan
29, 2014. The company has posted an average surprise of 17.4%
over the last four quarters. The Zacks Consensus Estimate for the
fourth quarter has jumped by a penny to 21 cents over the last
Currently, Facebook has a Zacks Rank #1 (Strong Buy).
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