) is up more than one percent this morning on expectations that
the company will announce a redesigned News Feed. The social
networking giant confirmed last week that it
to unveil an updated News Feed today. Ever since then, tech
bloggers have been speculating about what these updates might
"The real test of the new News Feed will not be the reactions
tomorrow morning but how people, advertisers, developers and
media companies are using the service in six months time," Shane
Richmond, lead technology reporter for
, wrote this morning. "Can Facebook finally figure out a way to
please all of the people, all of the time?"
While Facebook is the easy industry leader with more than one
billion users worldwide, the social network is often criticized
for making frequent changes. Users are not appreciative of the
learning curve involved in navigating Facebook each time it is
updated, but most endure it to stay connected with their friends.
They are less willing to forgive the constant adjustments that
are made to Facebook's privacy settings, which have left many
users feeling vulnerable and betrayed.
Less than one month ago the
Los Angeles Times
reported that Facebook had raised privacy issues when it
announced that it will allow users to pay to promote their
friends' posts. According to the report, "The promoted posts
abide by privacy settings, but users have zero control over which
posts friends promote. There is no way to opt out of it."
"Nothing is off limits to Facebook executives when it comes to
turning friendships into an opportunity to make an extra buck,"
Jeffrey Chester, executive director of the Center for Digital
Democracy, told the LA Times.
In a strange twist of irony, Randi Zuckerberg (the sister of
Facebook co-founder and CEO Mark Zuckerberg)
complained last fall
when a family photo leaked online after it was shared exclusively
with friends on Facebook. It is not entirely clear how the photo
leaked, but it appears to be related to loopholes in how images
are shared -- and who they're shared with.
Facebook is unlikely to spend a great deal of time talking
about privacy today. Instead, Mark Zuckerberg is likely to spend
his time promoting the revised News Feed, along with photos of
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