Facebook Not The Only Reason to Buy Internet ETFs

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The big news among Internet stocks today is that shares of social media firm Facebook (NASDAQ: FB ) are up nearly 26 percent after the company reported an adjusted second-quarter profit of $488 million, or 19 cents per share, on revenue of $1.81 billion. Analysts were expecting EPS of 14 cents on revenue of $1.62 billion.

With Mark Zuckerberg's company, the same one the Winklevoss twins of Bitcoin ETF fame allegedly started, enjoying its best one-day performance since coming public in 2012, some investors are starting to wonder if Facebook can reclaim its $38 IPO price.

It is not a far flung possibility as the shares touched $34 earlier Thursday. However, it is not just Facebook that is boosting the fortunes of Internet and social media ETFs today. There are more reasons to consider the following ETFs.

Related: Facebook Via ETFs .

Global X Social Media Index ETF (NASDAQ: SOCL ) Since the Global X Social Media Index ETF was the first ETF to include Facebook, the fund has, at times, been called "The Facebook ETF." Indeed, the ETF is up 4.1 percent today on volume that is double its daily average. And yes, Facebook is part of the reason as the stock is the fund's fourth-largest holding with a weight of 8.5 percent.

However, Facebook is not the only reason why SOCL is soaring. There have been times when other stocks have boosted SOCL and that is happening today as shares of Yandex (NASDAQ: YNDX ), the Google (NASDAQ: GOOG ) of Russia, are touching three-year highs after the company said second-quarter revenue surged 35 percent.

Market Vectors Wide Moat ETF (NYSE: MOAT ) MOAT may not be the first ETF investors think of as a Facebook play, but the stock is the fund's second-largest holding behind Schlumberger (NYSE: SLB ) with a weight of 5.44 percent. MOAT is essentially an equal-weight play as its 21 holdings are weighted between 4.4 and 5.6 percent. The fund offers additional utility as an Internet play by including eBay (NASDAQ: EBAY ). Additionally, Amazon (NASDAQ: AMZN ) is on the watch list for possible inclusion in MOAT, according to ETF Trends .

PowerShares NASDAQ Internet Portfolio (NASDAQ: PNQI ) Speaking of Amazon, the e-commerce giant reports quarterly results Thursday after close. That will cap a 24-hour period in which five of PNQI's top-10 holdings have reported earnings. An excellent way to get exposure to an array of triple-digit stocks , at least 28.8 percent of PNQI's holdings will have reported earnings by this evening.

That list includes Amazon, Facebook, Baidu (NASDAQ: BIDU ), TripAdvisor (NASDAQ: TRIP ) and Equinix (NASDAQ: EQIX ). Equinix is the laggard of the group today, but PNQI is still up 4.2 percent on above average volume and earlier touched a new all-time high.

For more on ETFs, click here .

(c) 2013 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , ETFs , Investing Ideas

Referenced Stocks: AMZN , BIDU , EBAY , EQIX , GOOG

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