) recently announced its decision to partner St. Jude Children's
Research Hospital in order to mark the 10th annual St. Jude
Thanks and Giving campaign.
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The Thanks and Giving Campaign has already raised more than
$387.0 million, which will be used for research and development
to eradicate cancer among children. This happens to be the fourth
time that Expedia has teamed up with the hospital to be a part of
In an effort to extend its support to St. Jude's cause, Expedia
has announced that it will make a $5.0 donation to St. Jude each
time a new customer signs up for the Groupon Getaways with
Expedia program or each time a customer purchases a Groupon
Getaways voucher through Expedia during Nov 18-Dec 31, 2013.
Apart from this, Expedia.com will donate an additional $5 for
) share of the Find Your Strength campaign. We also note that
Expedia offered 150 trips earlier this year to extend its support
to the hospital and also allowed its loyalty program members to
donate their reward points for the cause of kids at St. Jude.
In September, the company's subdivision Hotels.com added St. Jude
along with American Cancer Society and the American Diabetes
Association as benefactors to its annual Fairway to Wellness Golf
Expedia is well-known for its philanthropic activities, which are
one of the reasons for its significant exposure in the online
travel market. The company's expanding customer base helped
it to report gross bookings of $10.44 billion, up 3.1%
sequentially and 15.2% year over year in the recently concluded
Despite the positive long-term trends in online travel booking,
the company is not doing very well currently. It is seeing
increasing competition from players like
). Also, Google has entered the travel search and booking market
through its purchase of ITA Software in 2010.
Currently Expedia shares carry a Zacks Rank #3 (Hold).