One of the leading European prepaid card issuers and
subsidiary of the Wirecard Group - Wirecard Card Solutions Ltd. -
recently joined forces with a division of
Euronet Worldwide, Inc.
) named cadooz GmbH. The partnership plans to roll-out two
co-branded Maestro prepaid cards, namely, "cadoozCard" and
"cadoozCard plus" in Europe.
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The cadooz group, a subsidiary of Euronet Worldwide, is well
known for its gift cards, premium awards and incentive solutions
in the German-speaking nations. The company now intends to enter
the European market through the aforementioned alliance. WireCard
in this regard will provide the necessary infrastructure to
cadooz GmbH for issuing the Maestro prepaid cards.
The Maestro prepaid cards will be issued to enhance employee
incentives. Employers strive to reward employees through newer
and better solutions to retain them in the long run. The cards
will fulfill this requirement and help employers preserve
While the cadoozCard can be used within a select shopping
network, the cadoozCard plus is more flexible and can be used at
all food retail counters, discounters and gas stations which
accept Maestro. The cards were recently issued in Germany and
will soon reach other European countries.
With the rising demand for card products all over the world, many
companies are trying to bring in innovative solutions for
customer satisfaction. Euronet's cadooz group, being a popular
name in this regard, has more than 3,000 companies across all
industries where it provides marketing tools or employee
benefits. The alliance with Wirecard and the issuance of the
cards should expand its product range and open more avenues for
sales growth for Euronet.
Euronet Worldwide currently carries a Zacks Rank #1 (Strong Buy).
Among other financial services companies,
FleetCor Technologies Inc
) with a Zacks Rank #1, and
American Express Company
Portfolio Recovery Associates Inc
) with a Zacks Rank #2 (Buy) are worth considering.