The cosmetics giant
The Estee Lauder Companies Inc.
) subsidiary, Osiao brand, has launched a new skincare product in
China and has partnered with award-winning actress and singer
Miriam Yeung to promote it.
Ms. Young will endorse the brand in the October issue of
beauty magazines. The commercials will feature the new product
along with her personal favorites - the Inner Radiance
Concentrate and Inner Radiance Beauty Tablets.
Osiao was launched in Hong Kong, China in 2012 to address the
skincare needs of Chinese women. Developed in Shanghai and
manufactured in Japan, Osiao caters to the tastes of consumers in
Asia. Moreover, it is made with popular Chinese herbs, like
ginseng, which makes the brand popular in China. Osiao claims to
give skincare solutions according to each individual's need.
The new products, aided by aggressive marketing, are expected
to boost EL's earnings in the coming quarter. In the recently
concluded fourth-quarter fiscal 2014, sales in Asia Pacific
region improved 5% to $435.7 million, mainly owing to the
increased demand for skincare products in China and Thailand.
Estee Lauder always keeps in mind the local needs when
designing its products which is one of the reasons behind the
brands' popularity in their widely spread market. Estee Lauder
Revitalizing Supreme, developed specifically for European women,
is the most popular premium moisturizer in Europe, the Middle
East & Africa (EEMA) market.
Advanced Night Repair in Europe, Clinique's Chubby Stick in
EEMA, fragrance for the Middle East, are other example of popular
locally-relevant products of the company. The company also
developed relevant shade assortments in makeup for diverse
geographies and ethnicities and promoted them through local
campaigns such as Shades of Africa and Shades of Arabia from
Other Stocks to Consider
Currently, EL carries a Zacks Rank #4 (Sell). Other
diversified retailers worth considering include
Nu Skin Enterprises Inc.
The Female Health Co.
Shiseido Company Ltd
). While Nu Skin carries a Zacks Rank #1 (Strong Buy), Female
Health Company and Shiseido Company hold a Zacks Rank #2
ESTEE LAUDER (EL): Free Stock Analysis Report
FEMALE HEALTH (FHCO): Free Stock Analysis
NEVSUN RESOURCS (NSU): Free Stock Analysis
SHISEIDO CO-ADR (SSDOY): Get Free Report
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