Recently, leading sports entrainment company ESPN declared
that it will join IPG Mediabrands' MAGNA Consortium, an
) association for omni-channel market presence.
Through this strategic initiative, ESPN will expectedly
contribute to the Consortium's goal of testing new standards in
order to make media transactions more automated and
The MAGNA Consortium officially came into being in Aug 2013,
with seven charter members from the television, radio, and
digital industries. Some of the members within the consortium
include A+E Networks, AOL, Cablevision, ClearChannel Media and
Entertainment and Tribune. MAGNA GLOBAL is the worldwide media
unit of Interpublic.
The Consortium was primarily formed to improve the media
planning and buying process by analyzing data to induce better
performance from media companies and investigating new
opportunities to modernizing the industry. Overall, the group
seeks to use information and technology to unleash the full
potential of all forms of the media.
ESPN believes that the recent tie-up with Interpublic's 'Magma
Consortium' will enhance its creativity as well as drive its
premium sales proposition and client service. Additionally, being
a member of this group will likely boost ESPN's marketing
campaign as well.
N.Y.-based Interpublic Group offers a range of advertising and
marketing communication services. Moreover, it offers public
relations, meeting and event production, sports and entertainment
marketing, corporate and brand identity as well as strategic
marketing consulting services to customers in more than 100
Interpublic Group currently has a Zacks Rank #4 (Sell). Other
stocks that are worth a look in the industry include
MDC Partners Inc.
Corporate Executive Board Co.
). While both WPP and Corporate Executive Board carry a Zacks
Rank #2 (Buy), MDC Partners has a Zacks Rank #1 (Strong Buy).
CORP EXEC BRD (CEB): Free Stock Analysis
INTERPUBLIC GRP (IPG): Free Stock Analysis
MDC PTNRS INC (MDCA): Free Stock Analysis
WPP PLC (WPPGY): Free Stock Analysis Report
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