ESPN Brings 'Tiger Woods' Channel for British Open - Analyst Blog

By
A A A

The Walt Disney Company 's ( DIS ) sports channel ESPN has devised a new way to improve its ratings. Ahead of the upcoming British Open, the channel has announced an exclusive broadcast of Tiger Woods on ESPN3, the online service provider of ESPN.  

ESPN3 will live-stream Tiger Woods' entire round each day he plays. The British Open will mark Woods' start to the season as his back surgery kept him away from the Masters and the U.S. Open Championships.

This experiment comes after drastic fall in the weekend ratings for the Masters and the U.S. Open Championships as legendary golfers Woods and Phil Mickelson were missing in action earlier this year. Though Woods has hit a rough patch, he still has a significant impact on the viewers and ESPN is looking for a chance to utilize this opportunity to lift the falling ratings.

It is a no-brainer that if the 'Tiger Woods Only' channel experiment succeeds, ESPN will expand it across other sports and it might become a powerful revenue generating tool. For now, it remains a wait and see story.  

The British Open will be aired live on ESPN for all the four rounds from Jul 17-Jul 20. Played at Royal Liverpool in Hoylake, England, this will be the 143rd edition of the golf championship.

ESPN, which competes with Twenty-First Century Fox, Inc 's. ( FOXA ) FOX Sports 1 and CBS Corp .'s ( CBS ) CBS Sports Network, remains one the most watched sports channels in the world. The channel recently broadcasted the world's premier sporting event, FIFA World Cup 2014 that witnessed record viewership across the globe including United States which is not counted among the football crazy nations.

Currently, Disney is Zacks Rank #3 (Hold) stock. Other media stocks consideration include Pearson plc ( PSO ), which sports a Zacks Rank #2 (Buy).


Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

DISNEY WALT (DIS): Free Stock Analysis Report

TWENTY-FST CF-A (FOXA): Free Stock Analysis Report

CBS CORP (CBS): Free Stock Analysis Report

PEARSON PLC-ADR (PSO): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: DIS , FOXA , CBS , PSO

Zacks.com

Zacks.com

More from Zacks.com:

Related Videos

Your Car Is Spying on You
Your Car Is Spying on You           

Stocks

Referenced

Most Active by Volume

73,078,214
  • $30.33 ▼ 3.90%
57,046,796
  • $15.52 ▲ 0.45%
51,290,831
  • $100.57 ▲ 0.04%
39,855,468
  • $8.13 ▲ 1.37%
31,693,544
  • $5.50 ▲ 20.35%
31,532,510
  • $10.33 ▲ 0.78%
31,526,753
  • $39.10 ▲ 47.21%
28,366,542
  • $26.36 ▲ 1.19%
As of 8/20/2014, 04:04 PM

Find a Credit Card

Select a credit card product by:
Select an offer:
Search
Data Provided by BankRate.com