) increased U.S. sales of trucks and utilities by 11% year-on-year
in April 2011 as the EcoBoost engine helped drive sales in an
economy beset by increasing oil prices. We believe that the
continued success of Ford trucks and crossovers will help Ford
expand its North American market share. Ford mainly competes with
auto manufacturers like BMW (GR:BMW),
(ETR:DAI), Audi (
), Honda (NYSE:HMC), and Toyota (NYSE:TM).
EcoBoost engine in trucks boosting Ford truck
Ford has made EcoBoost engines fundamental to its strategy of
providing technologically advanced, high-output,
smaller-displacement powertrains that deliver exceptional fuel
economy and performance. This is leading to the increased adoption
of EcoBoost by truck buyers who value fuel efficiency without
compromising on capability.
The F-Series trucks led the increased sales of Ford Trucks in
April. Ford 2011 F-150 truck was launched in January with four
all-new powertrains including 2 V6 engines - a 3.7-liter and a
3.5-liter EcoBoost. The 2011 F-150 EcoBoost carries an EPA
rating of 16 mpg in the city and 22 mpg on the highway, making
it the best combination of capability and efficiency among light
duty full-sized pickups.
The V6 equipped F-150 accounted for 50% of all 2011 F-150 retail
sales in April'11 (up from 40% in March'11), and the EcoBoost
engines accounted for 75% of the V6 sales.
We believe that Ford truck market share in North America will
continue to expand as Ford plans to produce up to 1.5 million
EcoBoost engines globally in a wide variety of vehicles from small
cars to trucks by 2013.
New Ford Explorer drives sales of Ford Utilities
The Ford Explorer is attracting customers based upon its
class-leading fuel economy of 25 mpg, as rated by the EPA. The
all-new Ford Explorer was the fastest selling vehicle in the Ford
showrooms from Jan to April, this year.
In April, sales increased 138% versus a year ago. A "conquest"
rate of 43% indicates the success of Ford Explorer in attracting
owners of other makes. Ford's conquest sales are sales where
customers trade-in cars of other makes for Ford products and
indicates converting new customers from other brands.
The continued success of Ford crossovers will provide further
fuel to Ford truck's market share gains in North America.
You can drag the trend lines in the modifiable charts
above to see the impact of these trends on Ford's stock value.
See our complete analysis for Ford