E-commerce service provider
)-owned mobile payment processor company - Braintree recently
unveiled a modular software development kit ("SDK") called the
Braintree v.zero for developers.
Braintree v.zero SDK allows developers to easily and quickly
integrate any of PayPal or Braintree's payment services to a
website or mobile app. The SDK takes approximately 15 minutes to
install and configure. Braintree intends to offer more payment
methods in the coming months.
The new software toolset enables companies to subtract payments
directly from a shopper's PayPal account. Also, it allows shoppers
to easily make payments from their smart devices.
Today, smartphones, tablets and other mobile Internet devices are
the biggest growth drivers. Consumers, nowadays, prefer the
convenience of ordering and paying online over the hassles of
shopping at brick-and-mortar stores.
Therefore, removing the hurdle for mobile customers to feed in
their credit card details on their phones for every purchase will
help eBay ramp up its sales.
Last year, eBay acquired Braintree for $800 million in cash in a
bid to enhance PayPal's mobile payments capabilities. The latest
launch is the first big move by Braintree since its acquisition.
Braintree is a payment processing company, which helps businesses
set up online payments through merchant accounts, mobile apps,
credit card storage and payment gateways.
PayPal is taking all the necessary measures for continued growth in
the mobile payment business. It is pushing beyond its online
payments service and expanding its offline, mobile and online
offerings to stores, restaurants and other businesses.
Though eBay's payment business shows great promise, competition
remains a major headwind. However, the latest move will
likely put PayPal in a better position against rival mobile payment
systems such as
) recently launched Amazon Payments,
) digital wallet,
) GoPayment and
)-backed Square Inc. and others.
Currently, eBay's shares carry a Zacks Rank #4 (Sell).
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