Ebay revival well under way

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The e-commerce site with the second-most traffic reported its biggest gain in the past 15 months of NASDAQ trading as a result of projecting a vigorous fourth quarter, according to Bloomberg .

Ebay ( EBAY ) sales will be as high as $2.49 billion during the final quarter of the year, the company announced when disclosing its third-quarter figures. Profits will run as high as 0.48 cents per share, not including costs and expenses such as stock options .

"There is a lot of positivity here," Sandeep Aggarwal, an analyst at Caris & Co. in San Francisco, told Bloomberg. "This is clearly an indication that the EBay turnaround is becoming more compelling."

One objective set by chief executive officer John Donahoe is reviving growth, which he has done by slashing listing fees to attract more sellers, making the commerce site more user-friendly, and benefiting from customers purchasing online via PayPal.

EBay's share value rose $2.72 to $28.38 just before 10 a.m. on Thursday, an 11 percent increase that marks its biggest one-day gain since July 2009.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Personal Finance , Business

Referenced Stocks: EBAY

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