eBay purchase widens shoppers' buying options

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Online shopping and auction site eBay ( EBAY ), as part of its efforts to capitalize on local services markets, purchased another California-based online site that connects commerce availabilities in stores with merchandise online, Reuters reports .

Local product feeds belonging to Milo.com of Palo Alto will be integrated into the San Jose-based site and its mobile applications. Consequently, the products and merchandise of approximately 50,000 stores throughout the U.S. will be at the avail of eBay shoppers.

"Milo's mission is to bring every product, on every shelf, of every store in the physical world onto the Internet," according to the milo.com website. "Milo searches the shelves of local stores in real-time to find the best prices and availability for the products you want to have-right now."

News of the acquisition pushed up eBay shares 2.4 percent higher to $29.95 on the NASDAQ.

The purchase comes as Google ( GOOG ) resumes negotiations to purchase Groupon, a website that offers consumers local coupons.

"We show you what's in stock where, and tell you how much you should expect to pay once you hit the road or the sidewalk," Milo.com's website states.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Personal Finance , Business

Referenced Stocks: EBAY , GOOG

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