) is set to release the Mac version of its popular game
on Jun 11. The game will be available through retail outlets and
Origin (EA's direct-to-consumer digital download service).
The PC version of the game, released on Mar 5, received
tremendous response and registered more than 1.3 million games
sales. Though the game has received a mediocre metacritic rating
of 64, we believe that multiple platform releases could work in
the favor of the game.
EA has also announced that the customers who had earlier
purchased the PC version of
will receive the
) Mac version of the game for free. To make
even more accessible, the game can be played on both the
platforms from the same Origin account.
is one of those popular franchises of EA, which can be played on
a number of platforms including mobile. In Jul 2012, EA released
). We believe that the Mac release will further boost the game's
subscriber base going forward.
We believe that with its variety of titles and massive fan
following, EA is better equipped to gain traction in the digital
format than most of its peers including
). Additionally, we believe that EA's high-quality titles and a
robust product pipeline along with increasing online exposure and
traction in the social and mobile gaming market will boost its
top-line growth over the long term.
However, we remain cautious on EA due to sluggish consumer
spending on packaged video games, dismal video game sales are the
Currently, EA has a Zacks Rank #3 (Hold).
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