) recently announced that its online digital platform, Origin, is
now available for
) Mac devices. The Mac version of the Origin has all the regular
features, including cloud storage and social connectivity
In addition, the Mac version of Origin has a dual-platform
mode wherein gamers can download and play selected EA titles in
both PC and Mac devices. This feature will definitely be the USP
as gamers will be able to play the games in both PC and Mac with
a single purchase.
Some of the popular titles that are currently available for
purchase and download via Origin for Mac include
LEGO Harry Potter
Dragon Age 2
Batman: Arkham City
The Sims 3
Origin has registered users in excess of 39 million and
another 2 million user additions were reported in Jan 2013. This
is due to the fact that consumers continue to buy games that can
be downloaded to consoles or computers, digital downloads, used
game sales and game rentals are gaining popularity.
Gamers' preferences have been changing to the digitized format
and playing games through smartphones and tablets have gained
prominence. Moreover, online social games have been changing the
gaming industry rapidly.
We believe that given EA's variety of titles and massive fan
following, it is better equipped to gain traction in the digital
format than most of the other new players.
However, the gloomy macroeconomic environment and weak video
game sales results over the last 12 months compel us to remain
cautious in the near term.
Moreover, we believe that EA also faces weakness in retail
sales amid an aging console system lifecycle and lowered guidance
remains the concern going forward. Additionally, the
cannibalizing effect of free-to-play games and tough competition
Take-Two Interactive Software
) are the headwinds going forward.
Currently, EA has a Zacks Rank #4 (Sell).
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