EA's New Game for iOS - Analyst Blog


Shutterstock photo

Electronic Arts ' ( EA ) PopCap Games has released the iOS version of its free-to-play word puzzle game named Bookworm Heroes . The game is currently available for download from Apple 's ( AAPL ) App store, iTunes.

Bookworm Heroes can also be played on Facebook ( FB ) with both single player and multi-player options. Despite being a free-to-play game, players can reportedly purchase in-game items to add special features to the gameplay.

The previous versions of the game have proved to be immensely successful for PopCap and received rave reviews based on its simplicity and innovative gameplay. The other offering such as Bookworm Adventures Deluxe , Bookworm Adventures: Volume 2 and Bookworm have garnered rave review from metacritic for different platforms such as PC and Nintendo's DS platforms.

Now with an additional platform and the increase in consumer preferences to play casual and social games through mobile devices will likely prove to be a catalyst for the game going forward.

The addition of PopCap Games has expanded EA's reach in the mobile and social gaming segment. Apart from Bookworm , PopCap Games boasts other popular titles such as Bejeweled , Plants vs Zombies and Zuma and are being played on different platforms.

Additionally, we believe that EA's high-quality titles and a robust product pipeline along with increasing online exposure and traction in the social and mobile gaming market will boost its top-line growth over the long term.

However, we remain cautious on EA due to sluggish consumer spending on packaged video games, dismal video game sales and increasing competition from Activision ( ATVI ).

Currently, EA has a Zacks Rank #3 (Hold).

APPLE INC (AAPL): Free Stock Analysis Report

ACTIVISION BLZD (ATVI): Free Stock Analysis Report

ELECTR ARTS INC (EA): Free Stock Analysis Report

FACEBOOK INC-A (FB): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Business , Stocks
More Headlines for: AAPL , ATVI , EA , FB

More from Zacks.com




Equity Research
Follow on:

Find a Credit Card

Select a credit card product by:
Select an offer:
Data Provided by BankRate.com