) PopCap Games has released the iOS version of its free-to-play
word puzzle game named
. The game is currently available for download from
) App store, iTunes.
can also be played on
) with both single player and multi-player options. Despite being
a free-to-play game, players can reportedly purchase in-game
items to add special features to the gameplay.
The previous versions of the game have proved to be immensely
successful for PopCap and received rave reviews based on its
simplicity and innovative gameplay. The other offering such as
Bookworm Adventures Deluxe
Bookworm Adventures: Volume 2
have garnered rave review from metacritic for different platforms
such as PC and Nintendo's DS platforms.
Now with an additional platform and the increase in consumer
preferences to play casual and social games through mobile
devices will likely prove to be a catalyst for the game going
The addition of PopCap Games has expanded EA's reach in the
mobile and social gaming segment. Apart from
, PopCap Games boasts other popular titles such as
Plants vs Zombies
and are being played on different platforms.
Additionally, we believe that EA's high-quality titles and a
robust product pipeline along with increasing online exposure and
traction in the social and mobile gaming market will boost its
top-line growth over the long term.
However, we remain cautious on EA due to sluggish consumer
spending on packaged video games, dismal video game sales and
increasing competition from
Currently, EA has a Zacks Rank #3 (Hold).
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