) and Insomniac Games announced that their new game,
, will be released on May 28 in North America. In Europe, the
game will be available from May 31.
can be played in co-op mode and will be available for
) Xbox 360 and
) PlayStation 3.
Gamers have the option to play as any of the four characters -
Dalton Brooks, Izzy Sinclair, Jacob Kimble and Naya Deveraux - to
fight the alien energy source called
. The game offers a LEAP feature, which allows gamers to switch
to any of the four characters during gameplay to accomplish the
Gamers who pre-order the game will receive special weapons and
armor for each of the characters, such as Hyperion Prototype
Agent Armor Skins, Hyperion Prototype Weapon Skins and Quickdraw
Team Perk. Each of these special pre-order materials would
enhance the skill sets of each of the characters.
EA's marketing strategy to attract gamers with bonus packs
prior to the game's release should definitely work in favor for
the company and will help the company to get a better idea about
the title's popularity and can gauge its future performance.
Additionally, EA will be generating revenues from the game even
before it is released.
We believe that EA's high-quality titles and a robust product
pipeline along with increasing online exposure and traction in
the social and mobile gaming market will boost its top-line
growth over the long term. However, we believe that EA faces a
number of headwinds that include a soft video game industry
performance, particularly due to weakness in retail sales amid an
aging console system lifecycle.
Additionally, competition from
) and other gaming companies are the near term headwinds. The
huge popularity of free-to-play games is also cannibalizing
higher priced packaged goods video games sales, which is a major
concern in our view.
Currently, EA has a Zacks Rank #3 (Hold).
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