Electronic Arts Inc.
) said that its FIFA Soccer 13 recorded an astounding opening day
sales in North America with 353k games being sold. This was a sharp
42% increase from the previous edition (FIFA 12). The game was
launched in North America on Tuesday, September 25, 2012. The game
can also be downloaded from Origin.
In addition to the game's super release on
) PlayStation 3 and
) Xbox 360, FIFA Soccer 13 recorded a 62% increase in downloads
) devices. FIFA Soccer 13 has garnered rave review across the
globe, as reflected by the internal sales data of EA that recorded
over 1.3 million games being pre ordered.
Moreover, The Entertainment Software Rating Board ("ESRB") has
proffered an "E" ("Everyone") rating to the game. Metacritic has
provided a Metascore of 90 and 87 for the Xbox 360 and PS3
versions, respectively. Moreover, the game has garnered a Metascore
of 92 for the iPad and iPhone. These positive ratings indicate that
the game is likely to be popular, generating incremental sales
EA SPORTS' FIFA franchise has attained an almost cult status
among soccer fans. Thus, the release of the latest version is going
to amplify the present craze, raking in millions for the
EA's pipeline consists of high-quality titles and with the
increasing online exposure, social games guarantee market share
gains over the long term.
However, the gloomy macroeconomic environment and increasing
Activision Blizzard Inc.
) may act as headwinds going forward.
Moreover, video game retail sales declined for the ninth
consecutive month in August 2012. According to market research firm
NPD, U.S. video game store sales slumped 20.3% year over year to
$515.6 million in the month of August.
We have a Neutral recommendation on Electronic Arts over the
long term (for the next 3-6 months). Currently, Electronic Arts has
a Zacks #2 Rank, which implies a Buy rating in the short term.
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