Electronic Arts Inc.
) and GlassLab are jointly developing
, an educational game from the
is set to redefine learning through in-game urban planning,
environmental management and socio-economic development.
will release on the same day as
on March 5, 2013.
franchise was released in 2000, and since then EA has sold more
than 150 million copies of the game and its sequels in 22
languages across 60 countries. To date, the game has generated
more than $3 billion in revenues for EA.
To make the franchise more popular, EA recently unveiled
expansion and stuff packs for
The Sims 3
franchise, scheduled to release in 2013 on PCs.
The Sims 3 70s, 80s & 90s
stuff pack is the first of the lot and will be followed by a
couple of expansion packs, namely
The Sims 3 University Life
in March and
The Sims 3 Island Paradise
in June 2013.
Lately, the frequent release of expansion packs and
downloadable contents (DLCs) have been the lifeline for aging
game franchises. The regular updates not only keep the customer's
interest in the games alive, but also contribute significantly to
the publishers' and developers' top-line growth.
We believe that EA is diversifying its revenue generating
base. With rising consumer spending on digital gaming (social,
mobile, casual), we remain optimistic about EA's growth trends
over the long term. The company is opening up new fronts in
social, mobile and online gaming based on its well known
franchises, which is expected to boost its customer base going
However, the highly-fragmented video game market continues to
witness increased competitive pressures from
), which are the possible headwinds.
Currently EA has Zacks Rank #4 (Sell).
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