Electronic Arts Inc.
) has recently announced that it will unveil a standalone FIFA
World Cup 2014 game for PlayStation 3 and Xbox 360. The game will
most likely be released on Apr 15 in North America and on Apr 17
in the UK and Europe. This game has been specially designed to
build the excitement surrounding the forthcoming World Cup soccer
tournament, to be held in Brazil later this year.
Since Xbox 360 and PlayStation 3 happen to be the most popular
gaming consoles with the biggest market penetration, they have
been chosen by the makers of the game for this launch. EA also
believes that this would help it to extend its footprint in
developing nations including the likes of the host nation,
The new game will include 21 new stadiums, including all 12
Brazilian stadiums that will host World Cup games this upcoming
summer, an additional 15 hours of in-game commentary, and new
control systems. It will also have new set piece tactics, Adidas
ball physics and penalty kick animations for both shooters and
The new game enables players to protect the ball better. It also
introduces a proper off-side awareness and the "Pure Shot"
feature, which enables better shot execution. It is also equipped
with 100 new animations.
EA SPORTS' FIFA franchise has attained an almost cult status
among soccer fans. Thus, the release of the latest version is
expected to increase the fan following, raking in millions for
EA's pipeline consists of high-quality titles and with increasing
online exposure, social games guarantee market share gains over
the long term.
According to market research firm NPD, U.S. video game store
sales jumped 2.0% year over year to $3.28 billion last December,
which again is a positive catalyst for Electronic Arts.
However, the gloomy macroeconomic environment and increasing
Activision Blizzard Inc.
Take-Two Interactive Software
) may act as headwinds going forward.
Currently, Electronic Arts has a Zacks Rank #3 (Hold).
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