) has roped in Mexican soccer star, Javier 'Chicharito'
Hernandez, to feature him on the cover of
, EA's upcoming game from its FIFA franchise. Lionel Messi, the
Argentine soccer star, will also feature on the cover of
EA SPORTS FIFA 14
is slated to release globally in Sep 2013.
Javier Hernandez will don the Mexican national team jersey on
the cover. According to the contract, Hernandez will be the brand
ambassador of EA SPORTS. EA expects to tap Hernandez's popularity
for marketing and promotional activities and use his brand value
to promote the FIFA soccer franchise.
will be released on
) Xbox and Xbox One,
) PlayStation (PS) 3 and the upcoming PS 4.
is being powered by Ignite game engine, which will enhance the
gaming experience. Features, such as Pure Shot and Real Ball
Physics system, will make every move and shot made by the players
EA's marketing strategy of roping in soccer stars has paid off
in the past. The company has been constantly innovating new
techniques to make sure that its FIFA franchise does not lose its
sheen and fan following by integrating new gameplays with every
EA's earlier version under the
, has garnered high Metascore of 90 (Xbox 360), 86 (PC version)
and 88 (PS3). Reportedly, over 14.5 million copies of the game
were sold, approximately 30% higher than FIFA 12.
We believe that EA's high-quality titles and a robust product
pipeline along with increasing online exposure and traction in
the social and mobile gaming market will boost its top line over
the long term.
However, we believe that EA faces a number of headwinds that
include a soft video game industry performance, particularly due
to weakness in retail sales amid an aging console system
lifecycle. Additionally, competition from
) and other gaming companies are the near term headwinds.
Currently, EA has a Zacks Rank #2 (Buy).
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