Electronic Arts (
studio DICE recently announced the launch of
Battlefield 3: End Game
digital expansion pack. The expansion pack is currently available
Premium members, exclusively on
Premium members using
Xbox 360 and personal computers, the expansion pack will be
available from Mar 12, 2013 onward.
has been touted as one of the most successful EA games of all
times and earned the distinction of being the fastest selling
title in EA's history.
Premium was launched by EA in Sep, 2012 and currently has more
than 2.9 million members.
The membership of
Premium service allows players complete first hand access to all
expansion packs namely
Back to Karkand
and the just released
players who do not have a premium membership will be able to
access the expansion pack from Mar 19 and 26, on PlayStation and
Xbox 360 & personal computers, respectively.
Battlefield 3: End Game
is the fifth and final expansion pack of the series, which offers
four new maps, a new bike and two new vehicles and a new drop
ship. The expansion pack also brings back two classic game modes
(Capture the Flag and Air Superiority), which is an added
Lately, downloadable contents (DLCs) and expansion packs have
been extensively used by EA to keep gamers interested in its game
franchises. So far, EA has always benefited from the launch of
DLCs and expansion packs for some of its famous franchises that
However, some gamers remain dissatisfied with the continuous
launch of DLCs as they believe that DLCs and expansion packs are
being used by gaming companies to exploit them. They blamed EA of
intentionally holding back game content, which it releases later
in the form of DLCs and expansion packs to garner recurring
Although this negative publicity may hurt subscriber base, we
nonetheless believe that EA will continue to launch expansion
packs of its popular franchises going forward. In the recently
concluded third quarter for instance, extra content and
free-to-play were responsible for much of EA's digital revenue
growth. EA's DLC and free-to-play micro transaction content shot
up 50.0% year over year to $185.0 million in the quarter.
We believe that given EA's variety of titles and massive fan
following, it is better equipped to gain traction in the digital
format than most of the other new players. This will also help it
to counter stiff competition from
However, we believe that EA faces a number of headwinds that
include a soft video game industry performance, particularly due
to weakness in retail sales amid an aging console system
lifecycle. Additionally, the huge popularity of free-to-play
games is also cannibalizing higher priced packaged goods video
games sales, which is a major concern in our view.
Currently, EA has a Zacks Rank #3 (Hold).
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