Electronic Arts Inc.
) division PopCap Games recently announced that the sequel to
Plants vs. Zombies
is now available worldwide for
Plants vs. Zombies 2
is a free-to-play game and would soon be available in seven
The game offers a graphically enhanced representation of its
earlier version which takes players through different time zones
in history and brings them face to face with zombies from various
time periods. Currently, the game features 60 levels and another
12 levels will be added, going forward.
EA continues to release new games on frequent basis, which
have helped it to gain. Recently, the company released
NCAA Football 14
, packed with different graphic features as well as improved and
innovative game play. The game can be played both on
) Xbox 360 device and
) PlayStation 3 consoles.
Earlier, EA unveiled
(slated to release on Oct 29) that can be played on the upcoming
gaming consoles - Xbox One and PS4. The company has entered into
licensing agreements with a number of brands to promote the game.
-branded products include a novel penned by Peter Grimsdale that
dwells on the background of
as well as an art book related to the game published by Titan
As per the findings of the industry research website,
www.reportlinker.com, the video gaming industry is expected to
grow 9% year over year to $76.0 billion for 2013. In the gaming
segment, mobile and online gaming formats will act as catalysts
and offer maximum growth as customers are gaining access to
cheaper and faster mobile internet connections. Although, Console
gaming may witness a rationalization in its sales growth
Another gaming industry research company "gamasutra.com"
projects global game revenues to increase by 6.0% on a
year-over-year basis and reach $70.4 billion in 2013. The
research firm believes that maximum growth will be registered in
Latin American and Asian-Pacific regions as top-growth regional
markets with each expected to grow 11.0% this year.
We believe that EA is well-positioned to grab this huge growth
opportunity based on its innovative product pipeline. However,
the fragmented video game industry and increasing competition are
the major headwinds, going forward.
Currently, Electronic Arts has a Zacks Rank #3 (Hold).
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