In keeping with its push toward menu innovation for spring,
Dunkin' Donuts - part of the
Dunkin' Brands Group, Inc.
) - recently collaborated with Just Born Quality Confections to
introduce the PEEPS Donuts. The donuts will be available
throughout the Easter season.
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Dunkin' Donuts' recent menu innovation coincides with the Easter
holidays and contains the popular Easter treat, Peeps -
marshmallow candies shaped as chicks, bunnies and other animals -
sold primarily in Easter baskets. Inspired by these, Dunkin'
Donuts has created a flower-shaped donut in pastel shades of pink
and green with a chick-shaped Peep perched on top.
Dunkin' Donuts' has consistently introduced seasonal innovations
in the platter - an important strategy to remain afloat in the
highly competition industry. In fact, Dunkin' is continuously
strengthening its product portfolio with significant innovations
in coffee and refreshment, and enhancing its core food offerings.
Yesterday, this iconic coffee and donuts restaurant launched a
new menu item - Iced Green Tea - apart from adding seasonal
flavors to its popular freshly brewed Iced Tea. These items will
be available throughout the summer.
Earlier this month, Dunkin' teamed up with its sister brand
Baskin-Robbins to serve iced coffees in different flavors. The
new flavors - Cookie Dough Iced Coffee and Jamoca Almond Fudge
Iced Coffee - will be available through spring and summer. Along
with these, the highly popular Butter Pecan Iced Coffee has made
a comeback. Last month, Dunkin' unveiled the Eggs Benedict
Breakfast Sandwich, comprising an egg, Black Forest ham and
Dunkin' Brands currently carries a Zacks Rank #3 (Hold). Some
better-ranked restaurants worth considering include Famous Dave's
of America Inc. (
The Wendy's Company
Jack in the Box Inc.
). All these sport a Zacks Rank #1 (Strong Buy).