The coffee and baked goods chain Dunkin' Donuts owned by
Dunkin' Brands Group Inc.
) is on the verge of serving gluten-free options to its guests.
According to Bloomberg, gluten-free cinnamon-sugar doughnuts and
blueberry muffins from Dunkin' Donuts will be up for sale
nationwide this year.
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The initiative was first carried out late last year when
Massachusetts-based Dunkin' rolled out gluten-free
confectioneries in some test markets like Florida and
Massachusetts. We believe, encouraged by the huge acceptance in
the test markets, Dunkin' worked on the idea of national
distribution for the product.
Gluten is a protein commonly found in wheat and some other
grains. Bloomberg said, in order to avoid contamination from
other foods containing wheat flour, the soon-to-be-launched
Dunkin' pastries will be packaged separately.
Of late, it has been a fad among U.S. eateries to serve a healthy
menu owing to consumer preference for a fresh, organic,
nutritious and low calorie menu. Gluten-free offerings are a new
addition to the list.
Though gluten-free foods are not exactly low calorie, they do
provide alternatives for people with food and dietary
restrictions. Especially, people with celiac disease should
refrain from consuming gluten.
According to the NPD Group, 30% of U.S. adults opt for
gluten-free items. Per statistics, in 2012, more than 200 million
restaurant visits included customers who ordered "gluten-free" or
"wheat-free" items, considerably up from 2008. According to food
service market researcher Mintel, the gluten-free industry is
flourishing due to rising health concerns among Americans.
Some leading national restaurant chains catering to the
gluten-sensitive crowd are
Domino's Pizza Inc.
), which offers gluten-free crusts,
Chiptole Mexican Grill Inc.
Burger King Worldwide Inc.
) offering several gluten-free options. Chuck E. Cheese also
sells gluten-free cheese pizza and cupcakes.