Dunkin' Donuts, a well known brand of
Dunkin' Brands Group, Inc.
), recently unveiled two outlets on the Kansas Turnpike, a
236-mile-long toll road located in the state of Kansas. The
restaurateur launched these restaurants in association with its
franchise partner, Rosenfield Restaurants.
These restaurants especially target customers who are
travelling by road and need a place to eat and get refreshed. The
strategic positioning of the two restaurants at the Topeka
Service Plaza, Interstate 70 and Matfield Green Service Plaza,
Interstate 35 coupled with its contemporary ambience will likely
drive sales, going ahead. Another Dunkin' Donuts restaurant is
slated to be launched at Towanda Service Plaza on Kansas Turnpike
In order to be competitive and innovative, Dunkin' Donuts is
greatly focusing on seizing growth opportunities and is catering
to consumer needs of individual markets. To shore up this plan,
the company is also expanding into several non-traditional public
locations - like travel plazas, mass transit stations, college
campus, sports stadiums, supermarkets, amusement parks and
Currently, the company boasts as many as 500 outlets in
various non-traditional places. Dunkin' Brands' full retail shops
such as outlets designed for end caps, in-line sites, gas and
convenience, service plazas, bode well among customers because of
the quality and innovative menu offerings at affordable
The quick-service restaurant chain has been highly active on
its domestic expansion plan and intends to double its portfolio
in the U.S. over the next 20 years. Further, in order to beef up
its revenues, the Zacks Rank #3 (Hold) company has undertaken a
series of initiatives for brand revitalization, menu innovation,
improved food presentation and better services.
Others players in the same industry, which look attractive at
current levels include
AFC Enterprises Inc.
Domino's Pizza, Inc.
CEC Entertainment Inc.
). All these stocks carry a Zacks Rank #2 (Buy).
AFC ENTERPRISES (AFCE): Free Stock Analysis
CEC ENTERTANMNT (CEC): Free Stock Analysis
DUNKIN BRANDS (DNKN): Free Stock Analysis
DOMINOS PIZZA (DPZ): Free Stock Analysis
To read this article on Zacks.com click here.