Dun & Bradstreet Corp.
) entered into a partnership with customer relationship
management (CRM) vendor SugarCRM to enable smooth integration of
D&B business content into SugarCRM.
The integrated solution will be made available to users through
SugarCRM resellers from Apr, 2014 onwards. Users can purchase
D&B data subscriptions from participating SugarCRM channel
partners, who in turn will provide local sales and support.
With this partnership, SugarCRM hopes to enlarge its data
offering. Users can access data via search instead of relying on
an outdated manual entry system. Also, this new offering will
reduce the possibility of errors. This partnership will provide
all SugarCRM users access to DNB's global data on more than 230
businesses and 100 million contacts.
Three levels of DNB data integration will be offered through
SugarCRM resellers including a Basic Package with company and
contact information, a Standard Package with details such as
corporate parent information, and a Premium package with detailed
industry and competitor data coupled with unlimited news on
prospects and customers.
DNB data is also directly available on
), which happens to be SugarCRM's greatest rival. This
partnership will provide SugarCRM access to a larger database and
hence, increase its competitiveness in the respective industry.
DNB's high-margin business model, strong international growth
potential, emerging market growth opportunities, strategic
investments, incremental cost savings and new product pipeline
will drive growth over the long term.
However, increasing competition from companies including
) will hurt profitability going forward.
Currently, DNB has a Zacks Rank #4 (Sell).
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