DreamWorks Animation SKG Inc.
) has launched its online TV channel, DreamWorks TV, on
) controlled YouTube. This multi-platform media service will
combine DreamWorks original content library with the digital
content delivery expertise of AwesomenessTV, which was acquired by
DreamWorks in May 2013.
AwesomenessTV is a premier digital content developer and
distributor. It boasts significant Internet offerings and generates
revenues primarily from online advertising and distribution of
content through media channels such as theatrical, home
entertainment and television.
Recently, AwesomenessTV took over Big Frame, another digital
content developer and distributor. Notably, DreamWorks has also
entered into an online streaming agreement with
DreamWorks is diversifying its Feature film segment to mitigate
volatility in the film business. Management has decided to invest
in key growth areas in order to expand the company's operations
into TV, consumer product, digital content and location-based
entertainment. DreamWorks believes that exploring all options is
the best way to optimally monetize its extensive portfolio of
intellectual property rights.
DreamWorks TV primarily targets young viewers between the age
group of six and eleven. The network plans to introduce more than a
dozen new shows in the first few weeks from original live-action
and animated short-form content library of DreamWorks
The Live Action series will include OMG, Record Setter Kids and
Prank My Parents. Animation series will include Jimmy Blue Shorts,
Gorillaville, Report Card, Public Pool and Fit Cat Therapist.
Additionally, Richie Rich, an original scripted series based on the
iconic comic book character will also be
DreamWorks currently carries a Zacks Rank #3 (Hold). Another
better-ranked stock in the movie/TV production/distribution
), with a Zacks Rank #2 (Buy).
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