Leading U.S. Communication firm,
) has announced the launch of two new smartphones, which will run
) Android operating system (OS). AT&T will launch Moto X and
HTC One mini on Aug 23, 2013, diversifying its smartphone
Moto X is the latest phone from Motorola Mobility, which
houses a 4.7 inch HD display, a 10 mega-pixel camera with LED
flash coupled with innovative features like touchless control.
Touchless control works by recognising the user's voice.
Moto X will be first phone from AT&T, which will allow
customers to customise their own version through AT&T stores
or through its website. Among others, Moto X subscribers can
choose the front and rear color of their Moto X version and can
add their names on the back of the phone. The customised version
will be shipped within four days from the placement of the
Customers can choose from a 16GB or a 32GB version of Moto X,
which is priced at $199.99 and $249.99, respectively. The devices
come with a two-year contract. Additionally, customers can avail
the 16GB and 32GB option for a monthly instalment of $27 and $35,
respectively, through AT&T's 'Next' monthly plan.
Meanwhile, HTC One mini will be priced at $99.99 with a
two-year contract and shares the same iconic designs and popular
features of its bigger counterpart. The slimmer and lighter body
of the mini features a 4.3 inch 7209 HD display, 1.4GHz dual-core
processor and HTC's UltraPixel camera with illuminated sensor at
the back allowing bright pictures in low light.
AT&T has already launched the bigger version of HTC One
five months back and rival
Verizon Communications Inc.
) is expected to launch the same on Aug 22, 2013 and will be
available at $199.99 with a two-year contract.
AT&T registered 1.2 million post-paid customers in its
second quarter, mainly attributable to
) iPhones and Google's Android-based phones. However, the total
churn was 1.36% compared with 1.18% in the prior-year
We believe that the impressive features of both the phones
along with the fastest LTE network in the U.S. will provide a
rich experience for AT&T customers. Nevertheless, several
launches from rival carriers along with the much anticipated
launch of Apple's latest iPhone could negatively impact the sales
of the smartphone.
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AT&T currently carries a Zacks Rank #3 (Hold).