The combination of Domino's' pizza and Coca Cola remains a
long-term favorite among customers. Keeping this in mind, the
second-largest pizza chain in the U.S.,
Domino's Pizza, Inc.
) has signed a new multi-year deal with cola giant
The Coca Cola Company
Per the agreement, Coca Cola will continue to be the exclusive
beverage supplier for all of Domino's 4,932 restaurants across
the U.S. The popular beverages supplied will include Coca-Cola
and Sprite. The long-term agreement will help Domino's tap the
huge customer base of the cola giant, which is expected to boost
Domino's has been associated with Coca Cola since Jan 2003.
Earlier, the company signed a multi-year contract with Coca Cola,
which made it the restaurateur's official beverage supplier.
The restaurateur is consistently trying to drive its pizza
sales by conducting strong integrated promotional and marketing
campaigns and offering more choices to customers. As part of its
promotional offers, the company recently declared a 50% discount
on its pizzas. The New Year offer will be exclusively available
for customers ordering online and is valid till Jan 19, 2014.
The leading pizza delivery company has also been investing
heavily for the past three years in technology-driven
initiatives, like digital ordering, to boost sales. Digital
ordering is consistently increasing at the rate of about 5% a
year and currently the company earns 40% of its revenues from
Domino's has been regularly launching apps to improve its
digital ordering. Recently, the company, in association with
Ford Motor Company
), unveiled the Easy Order app which will be made available to
customers from mid-2014.
Domino's has a Zacks Rank #3 (Hold). Investors interested in
the restaurant industry may consider stocks like
The Cheesecake Factory Inc.
) carrying a Zacks Rank #2 (Buy).
CHEESECAKE FACT (CAKE): Free Stock Analysis
DOMINOS PIZZA (DPZ): Free Stock Analysis
FORD MOTOR CO (F): Free Stock Analysis Report
COCA COLA CO (KO): Free Stock Analysis Report
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