In order to expand its mobile ordering line up, the leading
Domino's Pizza Inc. (
, has announced its plans of immediate launch of a new
Spanish-language ordering app for smartphones. With the addition
of the app, Domino's now covers over 80% of smartphones.
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Domino's is keen on establishing stronger customer relationships
by connecting in the language customers are most comfortable
with. The new application is primarily intended for Spanish
customers having their mobile devices set in their language. The
app will facilitate access to the full Domino's menu for these
Hispanic customers together with local and national coupons,
ordering flexibility to almost every U.S.-based Domino's store
and Pizza Tracker. All facilities will be similar to the English
version of the app.
The company added the application, with the upgradation of
Spanish-language, to its entrenched mobile ordering lineup.
Domino's currently features the English version for mobile
ordering system on
Kindle Fire tablet and others. The Spanish language apps are now
available for free from the App Store on Apple products, Amazon
Appstore and Google Play store. As a matter of fact, company's
enormous mobile ordering system together with traditional online
ordering accounts for 30% of its revenues.
Recently, Domino's reported third-quarter 2012 adjusted earnings
of 43 cents per share, beating the Zacks Consensus Estimate by 2
cents. This also compared favorably with the year-ago adjusted
earnings of 35 cents. As of September 30 2012, the Ann
Arbor-based company operated around 10,040 franchised and
company-owned restaurants in the U.S. and over 70 international
We reiterate our long-term 'Neutral' recommendation on Domino's.
However, it carries a short term Zacks #2 Rank (Buy).