Domino's Pizza Inc.
) took a step ahead in terms of digital ordering with the release
of a new app for Windows Phone 8. With the addition of this new
app, Domino's now covers over 95% of smartphones sold in the U.S.
The latest app offers certain exclusive features for Windows
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This leading pizza delivery company has been concentrating and
investing heavily on technology-driven initiatives like digital
ordering to boost its sales over the last three years. Digital
ordering is consistently increasing at the rate of about 5% a
In 2012, it came out with a new mobile application for Android
smartphones and Amazon's Kindle Fire. Earlier, in 2011, it
launched a mobile application for iPhone and iPod touch.
These efforts appear to be paying off as Domino's generated over
$2 billion in digital sales globally in 2012, thus becoming one
of the top technology-driven brands across the globe. As a matter
of fact, the company's mobile ordering system together with
traditional online ordering accounts for more than 30% of its
In the recently-concluded first quarter of 2013, digital ordering
averaged over 35% of total sales. Mobile ordering continued to
gain momentum. Domino's also expanded its mobile ordering service
by launching a new Spanish-language ordering app for smartphones
in late 2012 to tap the growing Hispanic customer base in the US.
Online ordering thus offers Domino's a competitive advantage,
especially against the smaller players in the market.
Currently, Domino's Pizza holds a Zacks Rank #2 (Buy). Others
players in the same industry, which look attractive at current
The Wendy's Co.
The Cheesecake Factory Inc.
Burger King Worldwide Inc.
), all carrying a Zacks Rank #2 (Buy).