By Robbie Citrino for Kapitall.
Since the press started covering Reed Hastings's sometimes
outrageous public pronouncements in 2012,
has been up almost 600%.
Hastings kicked off his tour of ridicule by denouncing
Canada's poor bandwidth capabilities, seeking to avoid displeased
Canadian customers by ironically comparing their access
failures to "a human rights violation."
Next, they moved on to content providers including BBC and HBO
, who have been notoriously hard negotiators in media
In an earnings call Hastings responded to a question about users
sharing passwords, which the HBO CEO Plepler had said was not a
major concern for the company.
"I guess Plepler … doesn't mind me then sharing his [Netflix]
account information. So it's firstname.lastname@example.org and his password is
Again, the market seemed unfazed.
In recent months Netflix has moved on to attacking bigger
fish, such as
this hilarious ad
expressing skepticism with some of Jeff Bezos' claims to the
; and, most recently,
for when the carrier's network is at fault for poor playback.
Compared to the reserved Bezos, who has done nothing but focus
on innovation and seen Amazon's market cap take a 25% cut in
recent months, it appears that the in-your-face tactics employed at
Netflix keep investors on edge and hungry for what is to come.
In fact, other companies with blunt and snappy CEOs (for
) have all faired very well in the past year, with stock gains
averaging around 55%.
Can the combative ways of Hastings and others continue to
produce or investors fall out of love with these stocks?
Click on the interactive chart to view data over
1. Netflix, Inc.
): Provides subscription based Internet services for TV shows and
movies in the United States and internationally. Market cap at
$25.69B, most recent closing price at $423.21.
2. Tesla Motors, Inc.
): Designs, develops, manufactures, and sells electric vehicles and
advanced electric vehicle powertrain components. Market cap at
$25.73B, most recent closing price at $203.99.
3. Ryanair Holdings plc
): Provides passenger airline services in Ireland, the United
Kingdom, continental Europe, and Morocco. Market cap at $15.99B,
most recent closing price at $58.05.
4. Oracle Corporation
): Develops, manufactures, markets, distributes, and services
database and middleware software, applications software, and
hardware systems worldwide. Market cap at $188.12B, most recent
closing price at $41.70.
(List compiled by Robbie Citrino. Monthly returns sourced
from Zacks Investment Research.)
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