Full-line sporting goods retailer,
DICK'S Sporting Goods Inc.
) took another small step in its store expansion plan by
announcing the opening a new outlet at Chico Mall in Chico,
Calif. Celebrations to mark the store's opening will begin on Jul
12, and last through the weekend.
Located at Chico Mall, 1922 E.20th Street, the new store will
be DICK'S Sporting's 29th store in California and 525th store in
the country. This latest store's offerings will include over 40
convenient in-store services carried out by DICK'S certified PROS
in Golf, Bike, Hunting, Fishing, Team Sports and others.
During fiscal 2013, the company plans to open 40 new namesake
stores and relocate 1 of them. Of the total DICK'S Sporting
stores to be opened, 7 are slated for the second quarter.
Additionally, the company intends to complete the full remodeling
of 4 DICK's Sporting Goods stores and the part remodeling of 75
stores. It also intends to open 1 new Golf Galaxy store as well
as relocate 1 Golf Galaxy store in fiscal 2013.
In the long term, the company expects to open nearly 400
stores to fulfill its targeted total store count of about 1,100
in the United States.
We believe DICK'S Sporting continues to progress well with its
growth initiatives, which include expanding store base and
incorporating technological advancements to better serve its
patrons. The company leverages an extensive network of stores to
effectively penetrate into its target markets, which in turn,
enable the company to generate healthy sales and gain a
competitive edge over rivals such as
Foot Locker Inc.
Big 5 Sporting Goods Corp.
Wal-Mart Stores Inc.
Apart from expanding its store base, DICK'S Sporting is
focusing on customer needs, in order to generate opportunities
that will increase sales. In order to make the shopping
experience a convenient one, the company has introduced a new
mobile application for iPhones and Android Smartphones that
enable consumers to locate DICK'S Sporting stores in any
particular area and buy goods directly, using the
We believe that this Zacks Rank #3 (Hold) company's strategic
measures of consolidating its store base and the use of
technology to provide better services will enhance its
relationship with present customers, attract new customers as
well as effectively promote the products.
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