The Walt Disney Company
) owned Marvel studio's inter-galactic space adventure
Guardians of the Galaxy
has made a stellar debut. The movie has already grossed $94 million
at the box office in its opening weekend trampling Universal
Picture's James Brown biopic
Get On Up
This is the third highest opening of the year after Viacom, Inc's.
Transformers: Age of Extinction
($100 Million) and Marvel's own
Captain America: The Winter Soldier
($95 Million). Moreover,
The Bourne Ultimatum
's (2007) record opening of $69.2 million, emerging as the biggest
film opening in the month of August.
Made with a budget of $170 million,
is the story of Peter Quill (Chris Pratt), half human, half alien,
who was kidnapped from Earth by Ravagers, a group of space pirates.
Years later, Quill, now a space adventurer, steals a valuable orb
and is on the run with bounty on his head. While on the run he
encounters a set of extraterrestrial misfits (talking Raccoon and a
tree-like humanoid called Groot) and forms an uneasy titular
alliance to take down his rivals. It also stars Zoe Saldana
and features the voices of Bradley Cooper and Vin Diesel.
was a high risk venture for Disney as it is one of Marvel's most
vague series, set entirely in the outer space. Though the movie
received favorable pre-release reviews, such tremendous performance
was not expected.
However, with the movie's superb opening, Disney has a new money
making franchise. Last month, at the Comic-Con festival in San
Diego, makers of the film had announced its sequel, slated for a
Acquisition of Marvel Studios (2009) has proved to be a terrific
benefit for Disney. Ever since the acquisition, Marvel has churned
out blockbuster movies one after another. Notable titles include
Iron Man 3, The Avengers, Thor and Captain America.
2014 deserves special credit as Marvel enjoyed unprecedented
success. Four movies, including Sony Corp's (
The Amazing Spider-Man 2
and Twenty-First Century Fox's (
X-Men: Days Of Future Past
Captain America 2
, have had record openings amassing over $90 million in their
respective debut weekends.
The explosive performance of its movies at the box office has added
more value to the already strong Marvel brand. We believe that the
studio will continue with its fabulous run unabated as it boasts of
an impressive line up of new movies. Among these are two of next
year's highly anticipated movies namely
Avengers: Age of Ultron
The fabulous run will also boost profitability at Disney's, Studio
Entertainment segment which has been reporting record revenues
given the roaring success of the animated film
This Zacks Rank# 3 (Hold) stock is scheduled to report its third
quarter fiscal 2014 earnings after the bell today.
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