Owing to continuing legal battle,
DISH Network Corp.
(
DISH
) was denied a prestigious award for its Hopper DVR at the
ongoing Consumer Electronics Show (CES) in Las Vegas. DISH, the
second largest satellite TV operator in the U.S., has introduced
its Hopper series of innovative DVR systematically. Initially,
theHD whole-home Hopper DVR was introduced together with a
sidekick called "Joey". The device enables the users to watch TV
shows and movies in four different rooms at the same time and can
record 6 HD shows at once. Hooper is developed with an in-build
2-terabyte hard disk that can store 2,000 hours of sports and
entertainment contents.
Last October, DISH introduced a new feature called AUTO HOP,
which will enable any DISH subscriber to record prime time TV
programming from four major networks, such as programs of
CBS Corp.
(
CBS
), ABC of
The Walt Disney Co.
(
DIS
), NBC Universal of
Comcast Corp.
(
CMCSA
), and FOX Networks of
News Corp.
(
NWSA
) simultaneously. The most innovative feature of this technology
is that after turning the switch on, the viewers can watch prime
time TV shows later without viewing commercial
advertisements.
AUTP HOP faced severe criticism from all four major broadcast
TV operators mentioned above. The TV content producers claimed
that commercial advertisements are at the center stage of the
broadcast TV business model and skipping those advertisements
will simply make their businesses unsustainable. Auto Hop is
still under court observation.
In CES 2013, DISH introduced a more powerful Hopper DVR, which
will enable remote viewing of TV shows on subscribers' mobile
devices (smartphone or tablet) using DISH's proprietary Sling
transmission technology. Despite pathbreaking technological
innovation, Hopper DVR was barred from industry award due to
legal battle.
We maintain our long term Outperform recommendation on DISH
Network. Currently, the stock has a short term Zacks Rank #3
(Hold).
CBS CORP (CBS): Free Stock Analysis Report
COMCAST CORP A (CMCSA): Free Stock Analysis
Report
DISNEY WALT (DIS): Free Stock Analysis Report
DISH NETWORK CP (DISH): Free Stock Analysis
Report
NEWS CORP INC-A (NWSA): Free Stock Analysis
Report
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