In order to boost its mobile TV features, the largest U.S.
satellite TV operator,
) has recently teamed-up with two popular digital technology
firms namely, LiveClips and i.TV, which are capable of delivering
interactive TV experience to the viewers.
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Higher proliferation of smartphones and tablets coupled with
increased usage of high-speed data services has propelled most
users to not only watch their favorite TV shows on different
gadgets but also helped them to share it on popular social
networking sites like
Hence, going by the latest trend, DIRECTV has partnered with both
LiveClips and i.TV to make its popular NFL SUNDAY TICKET
application feature more interesting. The LiveClips technology
software will allow users to access video clips of every game,
live, post-game or archived sports feedback.
i.TV, which serves more than 15 million active users every month,
will act as a second screen platform to DIRECTV, thereby enabling
DIRECTV to expand its NFL SUNDAY TICKET fan base.
DIRECTV reported robust third-quarter of 2013 financial results
with both the top and bottom line outpacing the Zacks Consensus
Estimate. In the U.S., when most cable operators like
) and Time Warner Cable are continuously losing video subscribers
to large telecom and video streaming service providers, DIRECTV
on the other hand is constantly adding new customers in every
In the third-quarter of 2013, net subscriber added were 139,000
compared with 67,000 in the year-ago quarter. Continuous launch
of such innovative apps and products has helped DIRECTV maintain
its solid performance in each quarter.
Currently, DIRECTV carries a Zacks Rank #3 (Hold).