To strengthen its operating platform, Digital Benefit Advisors
intends to introduce a private exchange, Digital Benefits
Marketplace. Digital Benefit Advisors is an operating unit of
Digital Insurance. The latter is a wholly owned subsidiary of
Fidelity National Financial Inc.
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The launch targets large and small enterprises and employers and
aims to assist these with services to curb rising costs through
defined contribution and customer involvement. This marketplace
aspires to emerge as a true online entity which would provide a
wide range of benefits and superior customer service to its
The Digital Marketplace will be launched in the coming months in
a number of states across the country. The services that will be
provided by this private marketplace include health, life,
disability, accident, critical illness, long-term care, dental
and vision insurance, along with other products and services.
But apart from all these services, the highlight of this
marketplace that makes Digital stand out in the industry, is the
provision for a call center with licensed customer advocates
responsible to guide individuals through the selection process
With its existing infrastructure, operational capability and
distribution system, the company is quite capable of launching
and administering private marketplaces in various states for all
sizes of enterprises, particularly for the middle market and
small employers. To launch the aforesaid private marketplace,
Digital is in consultation with health insurance carriers and
ancillary and voluntary product providers in various states.
Digital had been acquired by Fidelity in the fourth quarter of
2012. We expect Digital's success and strong organic growth
prospect to bolster Fidelity National's growth portfolio in
future. At present, with the launch of the private marketplace
and its superior services, we expect Digital to reach out to a
large number of clients and thereby enhance company revenues.
Fidelity carries a Zacks Rank #2 (Buy). Among others,
Montpelier Re Holdings Limited
Platinum Underwriters Holdings Ltd.
Homeowners Choice Inc.
) carry a favorable Zacks Rank #1 (Strong Buy) and are worth