E-commerce solutions provider
Digital River, Inc.
(
DRIV
) recently launched cloud-based subscription billing to extend its
Digital River World Payments portal. The newly introduced service
is particularly designed to maximize the revenue for online traders
and offer superior e-business solutions globally through its
advanced payment solutions.
Digital River's latest offering provides an excellent option to
the traders to utilize online payment services as well as
cloud-based subscription payment options through an exclusive
platform. Furthermore, it is likely to enhance the entire online
billing procedure and client maintenance process across global
geographies.
Digital River World Payments package has some special features
such as easily accessible payment tools, fraud identification, keys
to control currency risk and more. In addition, the customized
solution is expected to help merchants organize their online
payment services internationally and improve online growth
strategies.
Earlier, Digital River reported revenues of $102.4 million in
the first quarter of 2012, up 4.3% from the year ago quarter.
Management is optimistic for the remainder of fiscal 2012 and is
encouraged by the growth in the sales pipeline, new product roadmap
and recent wins in the business-to-business software market.
Even though Digital River globally established itself in the
cloud-commerce industry, the competitive market condition may
impede its growth in future. The company faces tough competition
from
Ellie Mae, Inc.
(
ELLI
),
ExactTarget, Inc.
(
ET
) and
The Active Network, Inc.
(
ACTV
), who are continuously strengthening their potentials through
expanding their businesses worldwide.
The current Zacks Consensus Estimates for Digital River are 4
cents and 69 cents for the second quarter of 2012 and for 2012,
respectively. As the current macro-economic conditions continue to
be challenging, the company continues to have a Zacks #4 Rank,
which translates into a short-term 'Sell' rating. Nevertheless, in
the long run, we maintain a 'Neutral' recommendation on the
stock.
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