Digital marketing consultant Acquity prices IPO at $6, well below the range


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Acquity, a provider of e-commerce and online marketing consulting for consumer brands, raised $33 million by pricing 5.6 million ADSs at $6 per ADS, 33% below its targeted $8-$10 range. The $6 pricing gives it a market value of $141 million. The Chicago, IL-based company, which also maintains its executive offices in Hong-Kong, generated $107 million in revenue in 2011. The stock will open for trading on the NYSE on Friday morning under the symbol AQ. Citi and Oppenheimer & Co acted as joint bookrunners on the deal.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , IPOs

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